Of all the various media types video provides one of the best ways to attract your target market. It has long been known that hearing and seeing information helps our brains retain more, recall more accurately, and for a longer amount of time. Add to this the value of shares on social media and the incredible exposure a viral video can get in a short period of time, and you have a powerful tool.
To use this tool for maximum effect you must understand the many technical requirements of web video while crafting a presentation that will grab and hold the attention of your audience. Bullet points of product features, service descriptions, or even past achievements cause your customer to disengage. Video can include some basic information about your product or service, but it better showcase the "Why" that makes the viewer want to be the next success story you tell.
Our team is ready to guide you throught the whole process. As your project moves from pre-production,to production to post production, we will work alongside your team making sure your goals are met and the budget is kept. Our in house skillset includes video editing, motion graphics, custom royalty free music, and special effects, but we also have strategic partnerships with vendors to provide voice over, remote videography, and many other services.
See some examples of our video projects below.
Ted Dekker - Best Selling Author
Team Triad - Business Coaching
BizNetz/Serveon - Software & IT Consulting
Ted is a New York Times best-selling author of more than twenty novels. This project started with some footage shot for another project that was never used. Ted wanted to use it to reveal some of his personal thoughts and perspectives to his many readers. Since his books involve suspense, twists, and unforgettable characters, we used those same elements in the "90 Seconds with Ted" 5 part series we created for him.
This mysterious and fun series encouraged questions, discussion, and interaction in his reader community. We released one video in the series each week, revealing more of Ted in each video, while always leaving the viewer wanting more. Each time we posted a video, Ted asked the viewers to vote on what questions he would answer next, and VisionRev had a week to make it happen. This video series remains some of the most popular on his official facebook page, continuing to build his brand message with his readers.
Team Triad came to us needing 17 videos produced, edited, and motion graphics added. We were able to capture the video we needed in two days, and all post production work was completed shortly thereafter. By the time we finished the project we had produced both an alternate branded version and a YouTube optimised version of all 17 videos.
Click here to learn more about how video can provide a significant ROI!
JuniperJoy produces educational videos on natural health. Jen is an Subject Matter Expert on natural remedies, and has a strong vision for helping empower others by educating and encouraging them.
We work with Jen to produce the media she uses in her classes, and on her YouTube channel. These projects include small scale projects that are published frequently, as well a larger scale projects that require more time and effort. This combination maintains interest and front of mind positioning with her target community, while building a library of more indepth media to be used with those wanting a grater understanding.
Click here to start maximizing your brand message with a YouTube channel!
BizNetz/Serveon develops software products and provides IT consulting services. VisionRev has created serveral videos for them over the years, including app intros, commercials, training videos, and product demostration videos.